Alexandra Hettich, PhD Fellow, CBS

Alexandra Hettich is an external PhD researcher affiliated with Copenhagen Business School (CBS), whose research focuses on value creation, ecosystems, and strategic management in complex organizational environments.

Alexandra’s long-term academic ambition is to establish herself as a leading scholar in the fields of value theory, ecosystem research, and strategic management. She seeks to advance both theoretical and practical understanding of how organizations navigate increasingly interconnected environments and how collaboration can be leveraged to generate sustainable value. Through interdisciplinary research and engagement with academic and industry communities, her goal is to develop influential frameworks that shape future scholarship and guide strategic decision-making in ecosystem-based contexts.